Database examples

What is good data-driven marketing? Here are 5 examples of what Big Data can do.

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Over the past year, we’ve come to realize that the world isn’t what it used to be. We have learned that it is almost impossible to prepare a successful campaign without using Big Data in marketing. Realizing the importance of data-driven marketing can be a turning point in any business’ “lifespan”, so it’s crucial to learn which strategies can work best for you. If you’re new to data marketing, don’t worry.

But before you focus on particular strategies, you need to know why your business needs to focus on data-driven marketing.

Related: How Companies Are Using Big Data to Increase Sales and How You Can Do The Same

Data-driven marketing, what is it exactly?

Of course, like any other marketing campaign, the ultimate goal of data-driven marketing is to increase customer interest in your product and manage demand.

You can do this by collecting as much data as possible about a given customer. The data you collect will be used to predict future customer buying behavior and create marketing strategies to successfully promote your products to them.

It is important to know that a properly conducted campaign will allow you to uncover a wide variety of customer data, such as their preferences, hobbies, interests, or even where they live. This will allow you to best market your existing products to them and predict any changes in their behavior under given circumstances.

Key benefits of data-driven marketing

Implementing a data-driven marketing campaign has various benefits. However, two aspects stand out.

First of all, by opting for data-driven marketing, you will be able to better know your customers and discover who they are. In many cases, the customer’s buying behavior changes depending on the mood or even the type of device they are currently using. By using data-driven marketing, you will understand how their personal preferences vary depending on the device they are currently using and the time of day.

Data-driven marketing is also a great way to improve user experience with your business. The better the user’s experience with the company, the more likely they are to come back. They’ll also recommend your business to family and friends, bringing you additional leads at no cost. That’s why it’s so important to try to constantly improve your customers’ experience.

Related: Get started with data-driven marketing

Five examples of data-driven marketing

Below are the five most widely reported benefits of using data-driven marketing strategies. It is ultimately up to each reader to choose the right marketing campaign for their business, so you need to make up your own mind about each one.

1. Data Driven Website Chat

Before engaging in a live chat with a client, it is essential to know who, exactly, you will be engaging with. Not all customers are the same or have the same level of expectations.

Data-driven marketing campaigns using your site’s live chat options can be helpful in predicting how the conversation will unfold and what exactly the customer wants from your business.

The database gets richer and richer with each conversation you have with a given customer, which, in turn, makes each new conversation easier to predict. You’ll know what services to recommend, how to talk to that person, and more. It will also make it easier to have conversations with new customers.

2. Price changes

If your business wants to survive, it has to make money. To make sure you don’t let money slip through your fingers, you’ll need to properly analyze the results of your data-driven marketing campaign. Of course, you will need to use various tools to achieve optimal results, but they will allow you to price your services and products so that they satisfy you while not being too expensive for your customers.

Data-driven marketing will also allow you to adapt to market changes. By being able to predict when prices will go down and when they will go up, you can stay competitive and attract customers even in times of crisis.

3. SEO Help

Doing a data-driven marketing campaign will also be a great help in optimizing your website perfectly. The reasons should be obvious: good website optimization requires a lot of data. You need to understand which keywords will be right for your business, which customer groups should be your primary targets, and which backlink sources have the greatest potential to generate more leads.

A successful data-driven marketing campaign can give you all of this information and more. You will be able to find out what your target audience is looking for on the internet, determine the keyword competitiveness levels and finally come up with a good idea on how to climb the website ranking of Google search results.

Remember that the user will not go far on your website if you only target random audiences or use outdated keywords. Complementing the SEO optimization process with a data-driven marketing campaign will always be a good idea, regardless of the size of your business.

4. Expansion into new markets

After doing a data-driven marketing campaign, you will be able to expand into new markets relatively quickly. You’ll get all sorts of valuable data, such as where your traffic is coming from, how competitive a particular region is, GDP level and much more.

When the time comes for your business to build its global user base, this information will prove invaluable. This will surely help you decide which regions deserve your attention, allowing you to plan your next moves following global trends.

Keep in mind that if you are expanding your business globally, you need to prepare step by step. The data-driven marketing campaign is, quite simply, the very first step.

5. Improve your messaging strategy

A well-executed data-driven marketing campaign can also help you improve your messaging strategy to attract more customers and make existing customers feel important and appreciated. However, keep in mind that you will need to do some real research to achieve this and be open to any feedback you receive from your customers. You should always be eager to hear what they have to say and, in fact, actively try to acquire even more data by engaging with them.

This is the only way for you to collect the data needed to correct your messaging strategy. The communication strategy is one of the essential aspects that you must pay attention to in managing your business. A voucher will help you grow, so feel free to use all the options that data-driven marketing gives you.

Related: 9 Cool Ways to Use Data-Driven Marketing to Win Customers

To boost the efficiency of your marketing processes and improve the overall performance of your business, do not hesitate to make the most of data-driven marketing. Improving customer interaction with verified, high-quality data can make a huge difference to the success of your business, especially in these times.